Travis Dulgerian


Travis’ knowledge and experience in the automotive industry is unparalleled. If you know Travis, you know he’s a highway of information when it comes to trucks and hot rods. Nearly his whole life has been spent in or around the car industry. His passion for cars started at a very young age, observing and mimicking his father, Jack's every move in their garage back in Southern California. As you can imagine, once Travis held that wrench for the first time, the rest was history. He has since built and flipped countless vehicles over the years, but received wide spread recognition on his slammed 1963 Chevy C10. Should come at no surprise that this truck was a father-son build (naturally).

Once Travis graduated college, his first venture into the automotive scene was with Budnik Wheels, where he contributed his efforts in the graphics department. After that, he spent the next 6 years with VIAIR Corporation as Creative Director. In 2012, Travis decided to take a leap of faith and try his hand as a business owner in the quickly emerging C10 scene. Travis fused together his knowledge, passion and hobby in to a business. Pro Performance was then established in 2012 and quickly made a splash in the C10 scene as an aftermarket parts dealer.

Eddie Franco


Eddie Franco, A.K.A. “The C10 Kid" is also a California native who transplanted to sunny Arizona in early 2019. Eddie is no stranger to the C10 scene, he’s been a part of several builds but is most known for his popular YouTube Channel, “C10 Kid”, where he talks about C10’s trucks, products, truck shows and his popular “Seat Swaps” where he interviews builders and their trucks.

Like Travis, Eddie wears a lot of hats, but he is primarily working the phones and overseeing operations in the warehouse. He’s in charge of phone orders, shipping, receiving, order pulling, and inventory. Eddie is a hardworking, determined individual who has a passion for C10 trucks.